Privacy policy

Last updated: July 18, 2026

PawPawToy is a trading brand operated by HUMHAPPY LTD, a company registered in the United Kingdom. HUMHAPPY LTD owns and operates the PawPawToy store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services").

PawPawToy is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how HUMHAPPY LTD, trading as Paw Paw, collects, uses, and discloses your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including credit card, debit card, financial account numbers, payment card information, transaction details, payment confirmations, and other payment information.

  • Account information including your username, password, security questions, preferences, and settings.

  • Transaction information including the items you view, add to your cart, wishlist, purchase, return, exchange, or cancel, together with your purchase history.

  • Communications with us, including any information you provide when contacting customer support.

  • Device information including your device type, browser, network connection, IP address, and other identifiers.

  • Usage information regarding how and when you access or interact with our Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you when you create an account, place an order, contact us, or otherwise provide information.

  • Automatically through the Services, including through cookies and similar technologies.

  • From our service providers when they process information on our behalf.

  • From our business partners or other third parties where permitted by law.

How We Use Your Personal Information

Depending on how you interact with our Services, we may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide the Services, fulfill our contractual obligations, process payments, complete orders, arrange shipping, process returns and exchanges, remember your preferences, manage your account, enable product reviews, and personalize your shopping experience.

Marketing and Advertising

We may use your personal information to send promotional communications by email, SMS, or postal mail, and to display advertisements for products and services on our website and other websites based on your interests and previous interactions.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide secure payment processing, detect and investigate fraudulent or illegal activity, protect public safety, and maintain the security of our Services. You are responsible for keeping your account credentials confidential.

Communicating with You

We use your personal information to provide customer support, respond to inquiries, process requests, and maintain our relationship with you.

Legal Reasons

We may process your personal information to comply with applicable laws, respond to legal requests, resolve disputes, enforce our Terms of Service, and protect the rights, property, and safety of HUMHAPPY LTD, Paw Paw, our customers, and others.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes, including:

  • Shopify, payment processors, shipping providers, cloud hosting providers, customer support providers, analytics providers, and other vendors who perform services on our behalf.

  • Business and marketing partners who help us advertise our products and services.

  • Third parties where you request or authorize us to share information, such as shipping partners or social media integrations.

  • Companies within our corporate group or affiliated businesses.

  • Parties involved in mergers, acquisitions, financing, bankruptcy, or similar business transactions.

  • Government authorities or other parties where required by law or to protect our legal rights.

Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes certain personal information in order to provide and improve the Services.

Information submitted through our website may be transmitted to Shopify and shared with third parties located in countries outside your country of residence. Shopify may also use information collected from your interactions with our store and other merchants to provide enhanced services and personalized features.

For more information about Shopify's privacy practices, please review the Shopify Consumer Privacy Policy.

Third-Party Websites and Links

Our Services may contain links to websites or online services operated by third parties. If you follow a link to a third-party website, you should review that website's privacy policy and terms of use. We are not responsible for the privacy practices, security, or content of third-party websites.

Any information you choose to share on public or semi-public platforms, including social media, may be visible to other users and may be used by those platforms according to their own privacy policies.

Children's Data

Our Services are not intended for children under the age of majority in their jurisdiction. We do not knowingly collect personal information from children.

If you believe that a child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child without appropriate consent, we will delete that information as required by applicable law.

Security and Retention of Your Information

We take reasonable administrative, technical, and physical measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

We retain your personal information only for as long as necessary to:

  • Provide our Services.

  • Process transactions and fulfill orders.

  • Comply with legal obligations.

  • Resolve disputes.

  • Enforce our agreements.

  • Protect our legitimate business interests.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

  • Right to access the personal information we hold about you.

  • Right to request correction of inaccurate information.

  • Right to request deletion of your personal information.

  • Right to receive a copy of your personal information in a portable format where applicable.

  • Right to object to or restrict certain processing activities.

  • Right to withdraw consent where processing is based on consent.

  • Right to opt out of targeted advertising or the sale or sharing of personal information where applicable under local law.

You may exercise these rights by contacting us using the contact details provided at the end of this Privacy Policy.

We may need to verify your identity before responding to your request.

We will not discriminate against you for exercising any of your privacy rights.

Marketing Communications

If you have subscribed to receive marketing communications, you may unsubscribe at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

Please note that even if you opt out of marketing communications, we may still send you transactional or service-related emails regarding your orders, account, or important updates.

UK and European Economic Area (EEA) Residents

If you reside in the United Kingdom or the European Economic Area (EEA), you may have additional rights under applicable data protection laws, including:

  • The right to object to processing.

  • The right to request restriction of processing.

  • The right to withdraw consent at any time where consent is the legal basis for processing.

  • The right to lodge a complaint with your local data protection authority.

Where required by law, HUMHAPPY LTD will process your personal information only where we have an appropriate legal basis, including:

  • Your consent.

  • Performance of a contract.

  • Compliance with legal obligations.

  • Legitimate business interests that do not override your fundamental rights and freedoms.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at pawpawtoys22@gmail.com or contact us at 71-75 Shelton Street, London WC2H 9JQ, United Kingdom.

For the purposes of applicable data protection laws, HUMHAPPY LTD, trading as PawPawToy, is the data controller of your personal information.